Gundam Build Fighters, appears to have veered away from the deep political aspects of the Gundam universe to a more youth-oriented feel. Practically, adapting the concepts from the likes of Pokemon and Yu-Gi-Oh. Where characters engage in a global tournament of Gunpla. Yes, Gunpla (not mobile suits), model kits based on the Mobile Suit Gundam anime series, which became popular during the 1980s.
This video project seems to be targeted to reach the younger generations to get into Gunpla. The story appears to promote building Gunpla and engaging them into battle. This is not far from reality. Bandai has recently released the AG (advance grade) line of Gunpla. You build these kits, which come with Gage-ing Chips, and use them to play the Gundam AGE GAGE-ING link system, an arcade fighting game based on the the simple concept of rock-paper-scissors.
The series will be directed by Kenji Nagasaki, assistant director of the Mobile Suit Gundam 00 TV series and movie, and written by Gundam 00 screenwriter Yosuke Kuroda. Caracter designed have been created by Kenji Ohnuki, an art director for Gundam SEED and later TV series, with assistance from Suzuhito Yusada. The mechanical design line-up includes Kunio Okawara, Junichi Akutsu, Junya Ishigaki, Kanetake Ebikawa, and Kenji Teraoka.
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